The eCommerce industry is one of the most rapidly growing industries. And even if small businesses and companies can do pretty well with online stores build on commercial platforms such as Shopify, BigCommerce, and Squarespace, if you have serious plans for growing and expanding into a well-recognized brand, you should definitely consider building your own eCommerce platform.
You have to move beyond the basic functionality and offer unique customized capabilities so that your business can grow. In order to achieve that, you need a professional eCommerce developer to help you build a successful online store. Read on to find out the best reasons to hire an eCommerce developer if you are looking to grow your brand.
Customized design and features
Each one of the popular eCommerce platforms will allow you to customize the theme, template, or modules you use but only to some extent. It will be pretty hard to truly stand out no matter how much effort you invest. And you can’t really build an authentic and exclusive eCommerce brand if your online store doesn’t offer a unique shopping experience and a strong brand identity.
An eCommerce developer can create a custom design made especially for your brand so the whole process – from the first time users arrive on the website to the moment they finalize the checkout, feels like an exclusive experience. This will boost your brand’s recognition and help you engage your customers more.
Optimized functionalities and performance
If you hire an experienced eCommerce developer – or a whole development team – you can rest assured that your platform will be truly optimized and provide great performance. Forget about slow loading time, errors, and flawed UX – and these are the most common factors that determine whether an eCommerce business will be a success.
Your developer will be able to integrate third-party features, optimize the performance, and improve SEO which will greatly help your online store and eventually lead to longer session duration, higher conversion rates, and greater customer satisfaction.
Better options for scaling and customization
The world of technology changes very quickly and constantly offers new trends and solutions. If you want your eCommerce business to grow, you need to keep up and be prepared to implement all-new features or update the technologies. A store building platform will be extremely limiting but with your own custom-built eCommerce online store, you will easily update your website so you don’t face any issues with incompatible integration.
Even more, a professional eCommerce developer will build your online store with the future in mind and offer much more flexibility in terms of scaling and customization to meet your new business goals.
Better maintenance and support
When you hire an eCommerce developer you can rely on having a smooth and straightforward experience in terms of building and maintaining the online store. As new additions will be tested thoroughly before implementation, there is less possibility that something might go wrong with the smallest update. Also, professional support will mean that there will not be a chance of security flaws and potential errors in the final product.
Future store migration
This is what you hope and work for – that one day your business will outgrow the current platform you are using. In this case, it will be important to be able to migrate the online store without losing or damaging any data. An eCommerce developer will help you conduct the move without any problems in the process and ensure that everything is running smoothly and any issues are handled correctly.