Even though Mac OS apps – or apps that work on Mac OS computers, are not rare, they are niche products. There are numerous popular products such as various messengers (Skype, WhatsApp, Telegram, and Viber), design tools (Adobe Photoshop, Gimp, Figma), games, media players, task managers, text editors, and other programs for writing, documentation, editing, file management, and so on.
Most Mac OS apps are products that are convenient to can be used on a desktop computer. If you are wondering whether it is a good idea to develop a Mac OS app and how to make a truly valuable and useful product – read on to find out more about Mac OS app development.
The development cycle
Development for Mac OS is done with Xcode – an IDE that supports Java, Python, C, C++, Swift, Objective-C, AppleScript, and Ruby. It is one of the most powerful app development programs and can be used for all kinds of Apple OS. Xcode is a massive toolbox that can be used for multiple tasks. You can create rich and complex apps and use the program to integrate iOS apps to be compatible with Mac OS.
Branding, Marketing, and Promotion
There are two main features of Mac OS apps – they have rich functionalities and can be used offline. This makes them niche products that require a different approach in marketing and promotion. Keep in mind that your aim is to reach a specific audience when developing a Mac OS application, so you need to target that core audience with a properly designed launch of your product.
When developing a Mac OS app, you need to think about the value it will provide by solving a specific problem your users are facing. By providing a tool that your customers need, you will be able to sell your product effectively and monetize it. Remember that the Mac OS app needs to provide a diverse functionality and serve a specific purpose to be able to justify the development for Mac OS, not only for iPhone and iPad.
Launch an MVP
Releasing an MVP (Minimum Viable Product) is recommended to be done as soon as possible. There is no need to wait until you have a final product – you will save money, time, and effort by launching an MVP and seeing how your product performs in a real-life environment. Get feedback from testing with real users and then use that knowledge to update and improve the app to match the requirements. Eventually, you will have a better and more functional product when ready to launch.
Finally, remember that you aim for a specific target audience. Your Mac OS app will serve a niche purpose and can not be profitable based on advertisement – it needs to be bought or paid on a subscription basis. This makes Mac OS apps very profitable, especially when they provide value in a modern and intriguing way. Remember that mac OS apps occupy just 1% of the market, so make sure that your product serves a purpose.