UX and UI design are pivotal in creating websites and apps that are easy to use and attractive and appealing to new users. UX refers to User Experience design, while UI is user interface design. A UX/UI designer will turn those window shoppers into actual buyers, allowing you to stay ahead of the game.
What can excellent UX achieve?
Stanford University released a study that showed 46% of online sales aren’t completed because of a lack of UX. The reason for this was that without a credible, trustworthy design people didn’t want to make a purchase. Not only will a bad design reduce your landing page conversion rate, but it will also have a negative impact on the traffic your site receives.
On the other hand, a site that has the specific and necessary desktop and mobile designs in mind will encourage customer interaction, participating more with your products and contents. A great UX/UI design is the link between your product or service and your target audience. A UX/UI designer will improve the user’s experience, change consumer behavior, stimulate new actions, and save your audience time.
How to hire a UX/UI designer
Prepare questions based on design
Whether you have a hiring team or it’s just yourself, there will already be the standard interview questions as well as a chance for you to view the candidate’s portfolio. But to get a better understanding of your potential hire, you need to ask questions specific to design. In your list of question make sure you ask about wireframing techniques and how they acquire/process consumer data. It is very interesting to learn about the process of creativity. While a portfolio can tell you if a candidate is qualified, design questions will allow you to assess if the candidate is a good cultural fit and will work well with the rest of your team.
Ensure you are offering a competitive salary
Consider the sheer number of websites that are offering goods and services. Each of those site owners will be thinking in the same way you are and will be investigating the best way to hire a UX/UI designer. It is human nature for people to apply for jobs with the most attractive salary, and for you to attract the perfect designer for you, you will have to be able to compete with these salaries.
Do some research before you advertise your position as you also don’t want to spend all your remaining budget while setting the salary too high. Compare similar jobs in your area and read the job titles to find similar positions.
Emphasis on skills
Many employees in the IT industry say that there are more important factors to consider than just the salary. Team members like to feel that they are making a valuable contribution, rather than just another worker. When you invest in the skills of your team members, you are adding to the value and progress of your company. By doing so, you are encouraging employees to take more initiative in their own personal development.
A UX/UI designer will bring your site up to the expected design standards, encouraging more traffic to your site and therefore more sales. To hire a designer that will suit the needs of your company as well as the working environment, make sure you are offering an attractive salary, asking the right design questions in the interview and placing an importance on skills.