Employee engagement is one of those often talked about but rarely understood concepts. We all know that a fulfilled employee is more productive, but in order to attract and retain top talents, companies need to engage employees in the long run.

To realize how important the candidates’ engagement is you’ll have look at your recruitment and selection processes from the candidate’s perspective and change things accordingly. Some of the most common problems we find embedded in each process are:

• The application form, candidates find on your website is too long and too complicated.
• There is no confirmation email that a human being has seen that a new candidate filled the application form
• The recruitment and selection process has too many steps and/or is too long or worse no expectation is set on this.
• The candidate is unable to contact a recruiter for no contact info are available.
• No notice is given when the position is filled/closed or just a standard automatic mail is received weeks after the job was given to someone else.

Communication is key and by simply addressing some of the basics above and further scrutinizing your process most will understand if another more qualified candidate has been placed in the role or recognize if the organization is no longer hiring. Be clear and notify candidates if passed over or not, answer promptly to all candidates’ questions/emails, explain the timeline of the selection process. Also, ensure you offer feedback to all candidates after each step including after interviews or tests and questionnaires applied.

The improvements shouldn’t stop here make sure to survey the candidates and the newly hired employees by asking them for feedback on what they like or didn’t like about your application process and change things accordingly.

Candidates will always prefer the human touch but this doesn’t mean automation is obsolete, on the contrary. Use recruiting technology or even the trendier Artificial Intelligence (AI) for speed, to automate repetitive tasks, such as screening, use chatbots to answer questions that potential applicants have about posted job offers, use AI to generate insights that you as an HR professional wouldn’t think of by yourself, for example. Thus, recruiters will have more time for tasks that really add value such as network-building and communication. AI is clearly the future as discussed by LinkedIn and other but is now only coming to the fore and gaining acceptance because the experience is more human-like. However, AI is only as good as the logic you invest in it and technology will only execute what you’ve told it to automate so don’t skimp on the investment of time in engineering your process for a successful candidate experience all around.

Take time to understand how these new trends match with your current hiring process and you will be able to add extra more valuable tasks to your “to do list” for improving the candidates’ experience and engagement but also for attracting and hiring top candidates from the marketplace.

With all this info at hand is time to act, so be critical when scrutinizing your hiring process and improve it using candidates feedback, common sense and of course the 80-20 rule (Pareto distribution). Results will show but you need patience for this is not an overnight transformation. Analyse, change, measure again and change again and don’t forget that recruiting is changing fast and so should your ways of doing it.