Posts tagged "tech"

Should You Share Leadership with Your Tech Recruitment Team?

When there is pressure on team leaders to employ new developers, it is not uncommon for talent acquisition managers to micromanage their team. One of the biggest mistakes you can make as a manager is to micromanage your team because it will cause you to miss out on potentially beneficial service and insights which these team members can offer.

On the other hand, giving your team too much autonomy might be deleterious to your leadership autonomy. Although, taking them along on how you optimize your management strategy is very important. But it should not be done at the expense of your supremacy as the leader. Therefore, there should be a balance in your talent management strategy. How can you now share your leadership responsibilities with your recruitment team without losing your supremacy? Below are ways by which you can get this done.

Be Open-Minded

As an HR Leader, you must be able to embrace diverse opinion from your tech team since your goal is to create and implement a sustainable management strategy. No doubt, you are the leader and at the same time, you make the final decision on which tool and tactics to use. But then, you have to understand that some of them will likely have some experience or they can even be more experienced than you. Taking this into consideration, you should listen to their opinions and recommendation in order to fully implement your plan.

Although it is not mandatory for you to ask for feedback from your subordinates on everything you do, it is usually wise to take time to listen to anybody who comes to you for clarification as well as to give suggestions regarding your methods. Ask questions on the ideas the person is bringing and how it may benefit the team and firm as a whole. At the end of the day, you may not necessarily make use of the idea but your discussions and interactions will most certainly boost the morale of the team members and help the team in discovering new ways of dealing with developers.

 Let Them Take the Lead Whenever They Propose New Initiative

Sharing leadership is far beyond passing tasks on to your team. You must also make them feel leadership potential. Suppose one of your tech recruitment team suggest a new employer branding campaign and you feel it is a way in which you can get your work optimized, why can’t you let him or her take the lead?

It should be said, however, that the fact that you are giving your team a little more responsibility to lead does not mean that you are on the same pedestals. Instead of thinking this way, give them proper countenance and also find a way to be actively involved and make them feel motivated by your action. If they do not have the requisite confidence and support from you, the recruitment team could end up failing.

How Ad Retargeting Impacts Tech Recruiting

Keeping your developer on all the time is not only necessary but very essential as an HR leader. In view of this, ad retargeting as emerge as a suitable way to keep your developer on. Although ad retargeting is not a requisite to HR certification, as an HR leader, it is very important you get yourself acquainted with ad retargeting campaign to boost your employer branding strategy.  Ad Retargeting is a process whereby you keep your brand in front of your developers when they leave your website without checking out, thereby touting them to reconsider your offer when they are in need of it.

During retargeting, specific developers are targeted with specific ads in order to tout them to consider your offer. Ad retargeting is a good initiative, retargeting can serve banner ads to people who have already visited your website (According to Dan Hecht and HubSpot). Retargeting can also serve as a way to aid your employer branding strategy because relevant ads attract developers. However, a survey conducted by Nanigans reveals that 77% of developers believe that they see many ads placed by the same companies.

As an HR leader, have you been thinking of how to boost your branding strategy or perhaps you have been ruminating on how to stay relevant without turning developers off? Consider ad retargeting for your tech recruiting and also keep at the back of your mind the following significant ways by which ad retargeting campaign can impact tech recruiting.

Targets Developers Based on Site Activity

Creating a retargeting campaign based on site activity give you an edge among competitors. According to Aaron Doades of search engine land, creating a retargeting campaign based on site activity enables you to change the ad on the specific product category. Also, it helps to put in a very strong call to action.

When you want to start an ad retargeting campaign, you must be aware of which developer types are clicking on your open roles? Which roles are they reading? Which positions do you want them to see? You can use the result from the questions to create a list of keywords to target in your ad campaign for tech recruiting. This will ensure that you are engaging with the right candidate.

 Tech Candidates Know How They Are Being Targeted

Retargeting is a difficult way to create banner ads for developers and programmers because they have in-depth knowledge about the working principles. Many developers (Software developers) have claimed that data are shared in an implicit manner with separate advertisers.

These remarks are not too good for ad retargeting. For instance, you create a campaign to hire a desktop developer. You start by targeting a suitable candidate at any reputable company such as Apple or Microsoft. This is not bad, but if you stopped there, your ads would be seen by desktop or mobile developers at Apple or Microsoft company. The only intended candidate would found the campaign relevant. In the long run, this will definitely leave a negative impression on other developers that saw the ads.