Statistics according to Linkedin’s hiring, shows that the percentage of people seeking new jobs actively is only 30%. This implies that a bigger percentage of 70 LinkedIn users are just passive. It, therefore, takes more than just posting a job ad to capture their attention.
These passive candidates need to be shown by you that you have exhausted your research. They need to know that at your company, their life will actually be better without doubts. This can only be achieved within the hiring processes period by simply adjusting on your approach.
There are several factors to achieve this with variance from one person to another. Caption passive candidates attention is more of an art than science.
The main fundamentals which apply to assist you to increase your chances in standing out amongst competitors are discussed down below:
- Strengthen your employer brand by use of videos.
Working towards attracting these candidates is solely dependent on your ability to strengthen the brand of your employers. Everything discussed in this article will only be effective if you are able to make your employer brand resonate with whatever these candidates are looking for. Is this upcoming opportunity worth risking my current role? This is the question asked by every passive candidate. The brand of your employer should be able to give this question a positive response which is only possible and effective by using a video. The videos are useful in that they will be able to grab their attention without the struggle. It is, therefore, necessary to adapt to using videos as a tool of showing candidates the daily adorable life within your company. The video helps in featuring your employees as they talk about reasons why they joined the company and the most adorable aspects they love about their jobs.
- Be in a position to offer what they can’t get in their current role.
Trust me, passive candidates are 100% unlikely to run from their current role to unknown place with a similar position. The only way your opportunity will attract their attention is by being unique. It is high time you do a thorough research when you find a candidate with excellent skills. Be a detective and find out about the limitations within their current role, such as underpayment, poor environment, limited growth, and opportunities, among others.
- Invest time in genuine personalization.
Cookie-cutters do a great job but have failed in engaging these candidates. Assume that you are them, will you drop whatever you are doing to respond to a message which seems like it has been sent to a hundred more people? No. the only way to show people that you care is by personalizing messages since it shows that you’ve actually taken your time to research them. This with no doubts will definitely increase the rate of responses.
- For convenience, use videos to interview.
Time has become a major factor these days and convincing these candidates to create time and attend the interview is a very big challenge. Only 1% of these passive candidates are willing to make that kind of sacrifice in reality. Use videos to make your hiring processes convenient for them from them.