Posts tagged "hiring process"

Companies using Gamification for Recruiting IT Talent

Recent years have witnessed huge advancement in Information Technology and with this rise is the corresponding increase in the demand for IT experts. In a bid to get more talents for hire, companies now use gaming to attract, develop and motivate candidates, increase their own prominence and create workplace reward and recognition.

The use of gamification in recruiting is the application of typical elements of game playing to contribute to workforce development, by introducing fun, creativity, competition, and rewards into areas where they didn’t earlier exist. Understanding its diversity and effectiveness, a number of companies now use gamification to recruit experts in the field of Information Technology. Contained in this article are some of these companies that have taken advantage of the assistance gamification renders in recruiting IT talent.

  • Google

Google, a very innovative and creative InfoTech based company is definitely one to be on this list. For over a decade now, the company has been organizing a Google Code Jam software-writing competition to attract fresh and new talent. Monetary prizes up to $50,000 can be won as a big motivation to potential employees. However, the main aim of Google is to attract potential hires who have the appropriate skills that meet up with the company’s requirement.

  • Umbel

This big-data startup created a gaming challenge called Umbelmania. Via this platform, amateur and professional coders code their movements to earn points in the first-person fighter-style game. Competing head-to-head, gamers accumulate points to progress in the interviewing process with the company. Through this, coders are able to measure their coding abilities in relation to that of other contestants, improve on them, and know how suited they are for the job at the Startup.

  • AXA Group

Through a tool called Knack, this global insurance brand has implemented gamification in its hiring process. This tool builds various types of assessment games to identify the abilities, struggles and personality traits of candidates that might not be obvious in an interview or on a resume. Among the games that serve this intended purpose are, Wasabi Waiter and Balloon Brigade. These games collect several megabytes of data on potential hires to measure against successful employees already within the company.

  • Domino’s Pizza

Through an interactive software called Domino’s Pizza Mogul, this company is able to build a brand awareness with a particular appeal to young people in search of exciting jobs in a fun and innovative work environment. This game allows users to personally create and name Pizza ideas and Toppings and then market it. The users also earn monetary rewards for every Pizza sold.

  • Formapost

This French postal service was constantly faced with the challenge of retaining new hires. They were losing a quarter of their new recruits and this was costing a lot in their recruiting and hiring budgets. In a bit to resolve this challenge, they wielded the tool of gamification.

Having launched a gaming platform called Jeu Facteur Academy, they are now able to walk candidates through a routine day as a postal carrier and get them familiar with the job. By using this platform to prepare potential employees for the job, they were able to cut down the dropout rates from 25% to 8%.

Considering these companies, it is obvious that gamification is a reliable tool that you can use to achieve your company’s recruitment goals, attract people with the right skills set and increase your chances of keeping them for a long time.

 

How will Artificial Intelligence Impact the Future of Recruiting

The field of Artificial Intelligence is a fast-evolving one, gaining influence in many spheres of human existence. It is the intelligence demonstrated by machines which have over time, proved its accuracy and dependability. This intelligence includes; decision making, visual and vocal recognition, and translation, – among other things. One aspect that is being influenced by Artificial Intelligence is that of recruiting people for jobs.

The reason behind the incorporation of A.I. into this field is not far-fetched, as it helps to reduce the workload of employees by making the mundane tasks of hiring and recruiting easier. It is expected to be a faster and more efficient alternative for companies to employ as a part of their Human Resource (HR) efforts. Contained in this article are some expected impacts of Artificial Intelligence in the future of recruiting.

  • Improved Efficiency and Experience

By optimizing AI, companies will be able to scan resumes, schedule interviews, and send routine emails, ultimately improving their efficiency and effectiveness. Also, via AI, candidate experience will be improved by making it more personalized and sincere and enabling the formation of real relationships between candidates and companies.

  • Faster and Smarter Hiring Process

As we all know, computers are built to perform tasks faster and more accurately. With the ability of bots to scan and identify the top resumes in a batch of applicants, the process of scheduling will be automated and predictive analytics will be able to capture quantitative and qualitative data to ensure a suitable and appropriate match.

  • Ability to predict employee success

AI is able to establish the past achievements of successful employees and search for candidates with similar backgrounds to those of such workers. This way, it can predict the success rate of potential incoming employees.

  • Minimization of Biases in Hiring

By developing algorithms that are fair and ethical for use in the hiring process, biases such as; gender, age, and race can be well minimized.

  • Interview Automation

By capitalizing on the automation AI offers via its facial recognition tool that can record and determine emotion from facial expressions, companies will be able to handle screening processes without the physical presence of humans.

  • Ease and Speed of scheduling meetings with candidates

With the availability of AI software that can automate appointment setting by performing simple tasks such as; looking at your calendar, asking a few basic questions and offering viable options to the candidate, recruiters will be able to quickly and easily schedule meetings with them.

  • Clarification of Expectations

AI is built with an objective algorithm which will give very clear and precise expectation. By using it, time and resources will be saved and one can be quite assured of accuracy. We must, however, keep in mind that AI only simplifies the process, leaving the completion and verification to we humans.

  • Inability to identify the most suitable person for the job

Understanding that Artificial Intelligence at its best, works based on computer programs written by humans, we should realize that it cannot identify the best person fit for a job.

Human behavior varies across different individuals, and AI might be making logical decisions where intuitions by humans are required.